What is Digital Transformation?

<skip obvious introduciton on how world and technology is changing>


<skip hype describing how disruption is somehow greater than change we've experienced in the past>


<skip paragraph attempting to apply pressure to the reader that they'll be left behind or made redundant if they don't read this article>


Digital Transformation is 'integrating digital technologies, such as social, mobile, analytics and cloud, in the service of transforming how your business works' (Strategy, not technology drives digital transformation, 2015) with the aim of providing greater value to your customers.


(yes - it's that simple)




References:
Strategy, not technology drives digital transformation (2015). Retrieved June 3, 2016 from http://sloanreview.mit.edu/projects/strategy-drives-digital-transformation/

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